Darden Brand - Editorial - Editorial Style

Editorial Style

The Darden School of Business Office of Communication & Marketing follows the Associated Press Stylebook as its chief reference on questions of editorial style, with certain exceptions.

Darden’s editorial guidelines present acceptable style rules to be used when writing news and magazine articles, blog posts, website copy, video captions and other texts related to Darden. The following section presents Darden editorial style guidelines for common terms and uses. The complete editorial style guide is available on the Enterprise Portal.
 

School Name

The “brand” or “media” name of the School is the University of Virginia Darden School of Business, which should be cited on first reference. On additional references, use the Darden School of Business, Darden School or Darden (in news stories and less formal text).
 

UVA Darden in the Washington, D.C., Area

UVA Darden DC Metro is the name of the Darden School Grounds in Rosslyn, Virginia. The Grounds are informally referred to as the Sands Family Grounds. (The equivalent in Charlottesville is UVA Darden and the Goodwin Family Grounds). The hospitality operation at the Sands Family Grounds is the UVA Darden DC Metro Executive Meeting Center (equivalent to The Forum Hotel in Charlottesville). Examples of use:

• Preferred for external communications: The UVA Darden DC Metro facility is in the Rosslyn district of Arlington, Virginia.
• The Sands Family Grounds at UVA Darden DC Metro are in the Rosslyn district of Arlington, Virginia.
• Capital One will host a seminar at the UVA Darden DC Metro Executive Meeting Center.

University Name

If you are using the University’s abbreviation, use UVA. This applies to all page titles, subtitles and main content areas of any website, email or print publication.

Name of Research Centers

The work of the Darden Centers of Excellence is extremely important to the School and should be attributed on first reference to Darden.
A few examples:

• University of Virginia Darden School of Business Center for Global Initiatives
• University of Virginia Darden School of Business Batten Institute for Entrepreneurship, Innovation and Technology

Darden Alumni and Degrees

Darden alumni receive the same MBA degree from the University of Virginia. Around Darden, graduates of the different MBA formats are designated as follows:

Graduates of the Full-Time MBA: Bob Smith (MBA ’98)
Graduates of the Executive MBA: Bobbie Jones (EMBA ’09)
Graduates of the Part-Time MBA: Jane Walter (PTMBA ’25)
Graduates of The Executive Program: Brad King (TEP ’92)
Current MBA and Executive MBA Students: Julie Jones (Class of 2019)