University of Virginia Darden School of Business; UVA Darden

Brand Essentials

Darden Brand - Brand Essentials - Logos

Logos

Logo Usage Guidelines

The University of Virginia Darden School of Business logo is the most recognizable symbol of our brand. Correct use of our logo and system of related marks reinforces Darden's strong reputation and reflects our shared commitment to excellence. Incorrect use has the opposite effect. University marks are registered trademarks and may only be reproduced with permission. Alterations of any kind are not permitted.

In cases where a degree of formality is appropriate, the primary and vertical versions of logos are recommended. Use the primary version when your available space is more horizontal than vertical. Examples include letterhead, reports and web banners. The vertical version is designed for applications where horizontal space is limited, including envelopes, banners and trifold brochures. 

Download a low-res UVA Darden logo.
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For access to a high-quality logo file, please contact Christine McGrath of Communication & Marketing.

 

University of Virginia Darden School of Business

Primary

This version should be used in most applications in which space allows and a degree of formality is appropriate. The primary logo identifies Darden and its relationship to the University. It is used on first reference or as a primary symbol. Examples are publications, letterhead and business cards, and formal correspondence. This is the logo that should appear in the return address on publications.

University of Virginia Darden School of Business

Vertical

This version is designed for applications in which horizontal space is limited, such as in websites, envelopes, banners and trifold brochures.

UVA Darden

Monogram

This version is designed for applications in which horizontal space is limited, such as in websites, envelopes, banners and trifold brochures. The monogram logo is appropriate to use when the audience is familiar with Darden. Examples are give aways, physical products, and signage on Grounds and at trade shows. It is also approved for use in all display advertising, where there is a clear customer path to the Darden website as a destination, which identifies the full name of the School. The monogram may be used on publication covers as long as the primary logo appears on the back cover with the return address.

The UVA Darden monogram logo can be situated horizontally or vertically, depending on the execution. Given the small size and brevity of digital ads, the UVA Darden logo is displayed horizontally. For print and larger executions, the UVA Darden logo can be displayed vertically to allow for maximum impact alongside powerful photography. Throughout the current campaign, the monogram version of the logo is used.

University of Virginia Darden School of Business

Four renderings of the logo are available:

  1. Full color (blue and orange) on a white or light background
  2. Black on a white or light background
  3. White and orange on the Darden blue background
  4. White on a dark background
  • Logo Usage Guidelines for Darden Executive Education & Lifelong Learning

    Darden Executive Education & Lifelong Learning is provided by the University of Virginia Darden School Foundation. Therefore, when referencing the EELL program or applying the logo, it should be always be accompanied with the words, Darden Executive Education is provided by the University of Virginia Darden School Foundation.

     

    University of Virginia Darden Executive Education & Lifelong Learning

    The Logo

    The official logo for Darden Executive Education & Lifelong Learning is seen above. This logo must appear on all printed collateral — publications, brochures and videos.
     

     

    Darden Executive Education & Lifelong Learning

    The Wordmark

    The Darden Executive Education & Lifelong Learning wordmark may be used on brochure covers and advertising. The purpose is to offer an option to identify Darden Executive Education in a prominent way on collateral. The wordmark is not to be substituted for the official logo.
     

     

    University of Virginia Darden School Foundation Executive Education & Lifelong Learning

    Foundation Logo

    The Foundation logo is used specifically on Darden Executive Education & Lifelong Learning legal documents, contracts and certificates — program completion certificates, Certificate in Leadership, Certificate in General Management, and the Specialization in Design Thinking and Innovation.

  • Darden Centers of Excellence Logo Usage Guidelines

    Darden’s Centers of Excellence use a three-tiered logo. The work of the research centers is extremely important to the School. Care should be taken to adhere to Darden’s type, photographic and color standards. The logos for the centers should follow the same guidelines for use as the Darden logo.

    University of Virginia Darden School of Business Batten Institute

     

    University of Virginia Darden School of Business Center for Global Initiatives

     

    University of Virginia Darden School of Business Richard A. Mayo Center for Asset Management