Anthony Palomba

Education: B.A., Manhattanville College; M.A., Syracuse University; Ph.D., University of Florida; MBA, Quantic School of Business and Technology; PGP, Artificial Intelligence and Machine Learning, Purdue University 

Anthony Palomba teaches media and entertainment businesses and storytelling with data across MBA and MSBA formats. His intellectual pursuits are deeply rooted in the realms of media, entertainment, and advertising industries. Palomba's research primarily delves into two areas. First, he investigates the motivations behind audience consumption of entertainment and aims to enhance audience measurement techniques to better predict consumption patterns. Second, he explores the impact of technological innovations on the competitive dynamics among entertainment and media firms. From a methodological standpoint, Palomba is particularly interested in employing machine learning, artificial intelligence, and applied econometrics to gain deeper insights into consumer and firm behaviors. His scholarly work has been published in a variety of academic journals, including the Journal of Retailing and Consumer Services, International Journal on Media Management, Journal of Media Business Studies, Computers in Human Behavior, Entertainment Computing, and Games & Culture.
 
During his doctoral studies, he worked with Nielsen, conducting research on how millennials consumed and used entertainment and media content, products, and services. His first position after graduating with his doctoral degree was as a research manager at Ipsos, where he conducted market research for HBO, Facebook, Fox Sports 1, CNN, Sesame Street, and NBC Comcast, among others. He has also been involved in independent collaborations with Bravo, WPLR 99.1, and WWE among other firms. He currently serves as an advisor to GBK Collective.
 
In his spare time, Palomba is an avid college sports fan (Syracuse Orange, Florida Gators, and Virginia Cavaliers). A native New Yorker, he enjoys stand-up comedy, smooth jazz, and Italian cuisine.