Effectuation
Effectuation - Events
Events
Learn about upcoming events with Professor Saras Sarasvathy.
Featured Event
Reimagining Entrepreneurship Education
11 October 2024, Charlottesville, VA
The Batten Institute for Entrepreneurship, Innovation and Technology is thrilled to host an intimate gathering of entrepreneurship educators at UVA Darden School of Business. Join us for a unique opportunity to explore innovative approaches to teaching entrepreneurship to improve student outcomes.
This is an invite-only event. To learn more contact Gosia Glinska, at [email protected].
-
Agenda
AGENDA
10:30 a.m. — 11 a.m. Light Breakfast, Outside Classroom 150
11 a.m. — 1 p.m. Exploring Control as Strategy for Dealing with Uncertainty, Classroom 150
Participants introduce themselves and share their approaches to teaching entrepreneurship. Professor Sarasvathy gives an overview of effectuation, a logic of entrepreneurial expertise that eschews prediction in favor of non-predictive control. She demonstrates how both novice and experienced entrepreneurs can use effectuation in the highly unpredictable start-up phase of a venture to reduce failure costs for the entrepreneur.
1 p.m.— 2:30 p.m. Lunch, Private Room at the Abbott Center
2:30 p.m.— 3:30 p.m. Breakout Sessions with Facilitated Discussions, Learning Team Rooms 151-154
Participants explore how effectuation could be useful in their learning environments and where it fits with Lean Startup and other methodologies.
3:30 p.m.— 5:00 p.m. Debrief and Future Engagement Opportunities, Classroom 150
Participants share their learnings from small-group discussions and explore opportunities for future engagement.
5:30 p.m.—8 p.m. Reception & Dinner, Washington Room at the Forum Hotel
A map of UVA Darden grounds where the event will be held and driving directions can be found here.
-
New to Effectuation?
New to effectuation? Check out the 29 April episode of the Hidden Brain podcast, “Innovation 2.0: How Big Ideas Are Born, in which Professor Sarasvathy discusses the logic of entrepreneurial expertise that eschews prediction in favor of non-predictive control with Hidden Brain’s host Shankar Vedantam.
AGENDA
10:30 a.m. — 11 a.m. Light Breakfast, Outside Classroom 150
11 a.m. — 1 p.m. Exploring Control as Strategy for Dealing with Uncertainty, Classroom 150
Participants introduce themselves and share their approaches to teaching entrepreneurship. Professor Sarasvathy gives an overview of effectuation, a logic of entrepreneurial expertise that eschews prediction in favor of non-predictive control. She demonstrates how both novice and experienced entrepreneurs can use effectuation in the highly unpredictable start-up phase of a venture to reduce failure costs for the entrepreneur.
1 p.m.— 2:30 p.m. Lunch, Private Room at the Abbott Center
2:30 p.m.— 3:30 p.m. Breakout Sessions with Facilitated Discussions, Learning Team Rooms 151-154
Participants explore how effectuation could be useful in their learning environments and where it fits with Lean Startup and other methodologies.
3:30 p.m.— 5:00 p.m. Debrief and Future Engagement Opportunities, Classroom 150
Participants share their learnings from small-group discussions and explore opportunities for future engagement.
5:30 p.m.—8 p.m. Reception & Dinner, Washington Room at the Forum Hotel
A map of UVA Darden grounds where the event will be held and driving directions can be found here.
New to effectuation? Check out the 29 April episode of the Hidden Brain podcast, “Innovation 2.0: How Big Ideas Are Born, in which Professor Sarasvathy discusses the logic of entrepreneurial expertise that eschews prediction in favor of non-predictive control with Hidden Brain’s host Shankar Vedantam.
Confirmed Participants
Olivia Aronson
Associate Professor of Management, Robins School of Business, University of Richmond
Wendy Bolger
Founding Director, Simon Center for Innovation & Entrepreneurship, Loyola University Maryland
Caroline Bruckner
Senior Professorial Lecturer, Department of Accounting, American University
Joseph Coombs
Department Chair and Associate Professor, Management and Entrepreneurship, VCU Businesss
Birton Cowden
Research Director, Robin and Doug Shore Entrepreneurship Center, Assistant Professor, Leven School of Management, Entrepreneurship and Hospitality, Kennesaw State University
Jacob Dolence
Director, Educational Innovation and Entrepreneurial Ecosystems and Honors Scholar, Longwood University
William Donaldson
Associate Professor in Management, Director, Biotechnology and Management Program, Christopher Newport University
Keri Garnett
President, Junior Achievement of Southwest Virginia
Shye Gilad
Professor of The Practice, Georgetown University's McDonough School of Business
Susan Harmeling
Professor of Inclusive Global Leadership and Entrepreneurship at Thunderbird School of Global Management
Daniel Kopman
Professorial Lecturer, Kogod School of Business, American University
Jay Markiewicz
Assistant Professor, Executive Director of Entrepreneurship Programs, VCU School of Business
Adam Marquardt
Associate Professor of Marketing, Robins School of Business, University of Richmond
Salvatore Moschella
Associate Professor of Business, Piedmont Virginia Community College
Atul Nerkar
Professor of Strategy and Entrepreneurship and Allred Distinguished Scholar, UNC Kenan-Flagler Business School
Ron Poff
Associate Professor of Practice and Interim Director, Business Leadership Center, Pamplin College of Business, Virginia Tech
Jeff Reid
Founding Director of the Georgetown Entrepreneurship Initiative & Professor of the Practice of Entrepreneurship McDonough School of Business, Georgetown University
Yolanda Shields
Founder and CEO, YES Builds and Adjunct Lecturer, Shenandoah University
Hannah Tucker
Assistant Professor, Copenhagen Business School
Kimberly Wade-Benzoni
Professor of Management & Organizations and Center of Leadership and Ethics Scholar, Fuqua School of Business, Duke University
Dan Wadhwani
Jill Brooks-Garnett Teaching Chair in Entrepreneurship and Professor of Clinical Entrepreneurship, USC Marshall School of Business
Garret Westlake
Associate Vice Provost for Innovation & Executive Director at Virginia Commonwealth University
James Wolfe
Associate Professor of Management and Entrepreneur in Residence, George Mason University
